Online Marketing

We marketing managers have a sharp eye and the right feel for our target group and current market developments. We know our best qualities – our job is to make sure that everyone else gets to know them as well. With perfect timing and the right touch, we use a wide range of methods to optimally present our brand, secure competitive advantages and get new customers excited about our concept.
Designing targeted, engaging and innovative advertising and optimising our strategies for our continued success is the heart of our work. No matter whether it’s a SEA manager or an online marketing trainee: In our team, everyone takes on responsibility and has the opportunity to contribute their skills in our diverse range of tasks. With passion and dedication, we give our best every day – But we’re not focused just on reach or conversions but constantly strive to build an excellent team where everyone feels comfortable.

 

Our online marketing teams:

From our Sponsored Product Ads to the implementation of new advertising spaces both on- and off-site, the team is working hard to further increase the success of our Kaufland.de online marketplace.

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Customer relationship management, or CRM for short, comes under the umbrella of online marketing. It is made up of several teams. This allows the multitude of tasks and topics to be distributed more precisely and managed more clearly.

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Our editorial team always puts the reader first – no matter whether it’s a seller, a customer, or a supplier. We advise potential customers across product categories, but we also pass on information to sellers when something changes on the online marketplace and craft engaging copy for our social media channels.

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The Performance Marketing team gives their all to increase traffic on Kaufland.de and convert it into sales. Ad campaigns are performance-oriented and optimised, based on data, to hit specific target KPIs.

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The work that our Media Design team does in online marketing can best be compared to an in-house agency, as all of the colleagues are doing interdisciplinary work with different teams in order to develop new graphics and design concepts.

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The Marketing Engineering & Controlling Team is part of the online marketing department, but regularly takes a wider perspective, serving as an interface to Tech, Controlling and several other departments in Kaufland e-commerce. 

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